Saturday, February 04, 2012

West Coast Chill lays claim to title of "World's First Self-Chilling Beverage

Miller Beer may have announced its plans to do so several years ago, but now someone else is actually going through with it ... releasing a beverage in a self-chilling can, that is. At the end of the first quarter of this year, Joseph Company International will be launching its West Coast Chill all-natural energy drink, which will come in the company's patented Chill Can. When buyers press a tab on the can, the temperature of the liquid inside will decrease by 30ºF within three minutes.

Although details on the workings of the technology haven't been publicly released, the cooling process doesn't require any energy source, and is said to be environmentally innocuous. It should also be noted that the Chill Can is not related to the I.C. Can, which is what Miller was planning to use for its beer.

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