James Borg, a work psychologist and coach, says: "It is no exaggeration to say that a person's success in life is totally dependent on his or her ability to persuade and influence." Borg estimates that the top 80 per cent of the workforce achieve success through their ability to persuade other people that they are worthy. In-depth knowledge of the art of influencing people reaps a number of benefits. You can acquire practical techniques, strategies and skills for influencing people with impact. It builds rapport effortlessly and use pacing and leading to influence others. Most importantly you win people over, build and maintain trust and make a positive impact when persuading. We all depend profoundly on our persuasive powers every day. Whether you are trying to get people to side with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.