Saturday, May 02, 2009

Story of Mahindra & Mahindra.

Mahindra & Mahindra Limited is part of the $6.7 billion Mahindra Group, an automotive, farm equipment, financial services, trade and logistics, automotive components, after-market, IT and infrastructure conglomerate.

The company was set up in 1945 as Mahindra & Mohammed. Later, after the partition of India, Ghulam Mohammad returned to Pakistan and became that nation's first finance minister. Hence, the name was changed from Mahindra & Mohammed to Mahindra & Mahindra in 1948.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India. The company later branched out into manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market.

At present, M&M is the leader in the utility vehicle (UV) segment in India with its flagship UV, the Scorpio (known as the Mahindra Goa in Italy).

Key people
Keshub Mahindra (Chairman),
Anand G.Mahindra (Vice-Chairman & Managing Director)

Website
www.mahindra.com/

It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA.

M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA.

pune